Relax by VJ Cosmetics
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Relax cosmetics

A client with and existing
cosmetics line felt her brand
image needed revamping and
freshening. A new logo was
the first order of business.
As I developed the logo in
consultation with my client,
I realized that each of the
six products needed it's own
distinct signature. I decided
that a muted color scheme
of similar values would be a
way of differentiating each
product while still maintaining
a cohesive brand identity for
the entire product line. Thus,
we have a new "Relax by VJ."