This is the re-designed front
page of the 118-year-old New York
Law Journal. The paper previously
had no color or graphics. Black and
white headshots, gray copy from margin
to margin and no white space was the
formula that had lasted for over a
century. But working with our printer,
I was able to introduce full color,
a new font family, infographics and
white space for a much cleaner feel.
The new look was well recieved and
our ad bookings picked up noticeably.