Book of Lists
inside pagetopper
book of lists

This publication was
conceived to help
American Lawyer Media
reposition it’s brand
as one of a publisher
of media targeting not
only legal firms and
the courts but New
York businesses as
well. The re-branding
included a name change
from American Lawyer
Media to "ALM Corporation"
which I incorporated
into the skyline at the
top of the cover. Our
competition was Crain’s,
the business publication
that also puts out an
annual book of lists.
Because there wasn’t
much of a budget to
commission an illust-
rator or hire a photo-
grapher I devised a
typographic design
solution instead.